Creator vetting for lean marketing teams
Vet creators before you pay them.
Paste a YouTube, TikTok or Instagram link. Lumi returns engagement, audience fit, a fair rate and a first outreach email. The Chrome extension does the same from the creator's page.
Free plan · No credit card · No demo call
What you can count on
Payments run through Stripe. We never see your card.
Monthly plans, no annual contract, cancel in two clicks.
Delete your account and data from Settings at any time.
The extension reads a page only when you ask it to.
How it works
From profile link to signed deal
Know if a creator is worth it before you reach out
Engagement rate, average views, audience signals and a fit score for your brand, with the reasoning behind every number.
- Works on YouTube, TikTok and Instagram
- Every score comes with its reasoning
- Flags estimates vs. measured data
Walk into the negotiation with a number
A fair rate range per deliverable based on reach and engagement, plus talking points to land it.
- Per-deliverable ranges
- Negotiation tips
- Export to CSV
Reach out, then track every deal to signed
Draft a personalized email that references the creator's actual content, then move each creator from shortlist to signed on one board.
- Tailored to your brand and product
- Pipeline board and table views
- Export to CSV anytime
Why teams switch to Lumi
Find, vet, price and contact creators from the pages you already use.
| Feature | Lumi | Manual research | Influencer databases | General-purpose chatbots |
|---|---|---|---|---|
| Works inside YouTube, TikTok & Instagram pages | ||||
| Creator report from a profile link | ||||
| Price & engagement estimates with transparent math | ||||
| Outreach emails and campaign briefs | ||||
| Creator list & outreach pipeline | ||||
| Find creators who review an Amazon product | ||||
| Free plan | ||||
| Starting price | from $19.90/mo | hours of your time | typically $200+/mo | ~$20/mo, no creator data |
Comparison based on typical publicly listed features and prices of each category; individual products vary.
Priced for a team of one, not a procurement cycle
Free to start. Pro is $19.90/mo, month to month.
Coverage today
Platforms, markets and languages Lumi supports right now.
- social platforms
- 3
- creator regions
- 15
- product types
- 12
- translation languages
- 50
- free tools
- 7
- interface languages
- 8
Find creators across markets
Filter creators by region, category, product type and audience size.
Work in your language
The whole product speaks 8 languages, and the translate tool covers 50.
Frequently asked questions
What is Lumi?
Lumi is a browser extension and web app that analyzes social media creators, recommends similar creators, estimates collaboration prices and writes outreach emails.
Which platforms are supported?
YouTube, TikTok and Instagram creator pages, plus Amazon product pages for the creator video radar.
Is there a free plan?
Yes. The Free plan includes 5 chats, 3 creator analyses, 5 creator searches and 3 tool reports per day. No credit card required.
Does the extension read every page I visit?
No. Creator detection runs locally only on sites you allow, and page content is only sent when you click “Summarize this page”.
Can I change the reply language?
Yes. Choose the reply language in the extension settings or ask in any language.
How do I cancel my subscription?
Go to Billing → Manage subscription. You keep Pro until the end of the period you paid for.
Run your first report on a creator you're already considering.
Free plan, no credit card. Paste a link and you'll have numbers to negotiate with.